This is a Clinique ad for high impact mascara. Clinique has a reputation for its simple and effective ads. The visual includes the product shot, utilizing vertical lines. The line and composition are excellent. The stiletto heel complements the mascara's wand. The shiny blacks are dramatic and definitely deliver Clinique's "impact." A headline is not employed, and body copy is minimal. The only text within the ad is the name of the mascara and where to buy it. This text is small so it does not distract from the photo. The ad is targeted at household consumers--women in particular. I can attest to the ad's effectiveness because I use this mascara after seeing it! The quality did not reproduce well, but the actual magazine ad is very clear. Wednesday, April 7, 2010
Ad Reflection
This is a Clinique ad for high impact mascara. Clinique has a reputation for its simple and effective ads. The visual includes the product shot, utilizing vertical lines. The line and composition are excellent. The stiletto heel complements the mascara's wand. The shiny blacks are dramatic and definitely deliver Clinique's "impact." A headline is not employed, and body copy is minimal. The only text within the ad is the name of the mascara and where to buy it. This text is small so it does not distract from the photo. The ad is targeted at household consumers--women in particular. I can attest to the ad's effectiveness because I use this mascara after seeing it! The quality did not reproduce well, but the actual magazine ad is very clear. 
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I agree! Clinique has always had very effective ads! I really like how they used the vertical lines also!
ReplyDeleteI like it because it's so interesting, but I don't see the connection between the high heel and the mascera. I guess I would assume that it's a good mascera to use when you go out?
ReplyDeleteI love this ad! Im not sure it would make my buy the mascara because im not seeing it on anyone but I still love it!
ReplyDeleteWhen I look at this I think the mascara will maybe give me long length, because its compared to a high heel.
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