Earth Day/Illustrator

When I opened up Google today, the artwork in honor of Earth Day reminded of something that could be created in Illustrator!

Good Brochure Design

I was looking for inspiration for my brochure, and I found this example. It would take some time and consideration, but I don't think it would be too difficult to create with Illustrator and InDesign. I really like how the design covers all three panels on both sides!

Ad Reflection

This is a Clinique ad for high impact mascara. Clinique has a reputation for its simple and effective ads. The visual includes the product shot, utilizing vertical lines. The line and composition are excellent. The stiletto heel complements the mascara's wand. The shiny blacks are dramatic and definitely deliver Clinique's "impact." A headline is not employed, and body copy is minimal. The only text within the ad is the name of the mascara and where to buy it. This text is small so it does not distract from the photo. The ad is targeted at household consumers--women in particular. I can attest to the ad's effectiveness because I use this mascara after seeing it! The quality did not reproduce well, but the actual magazine ad is very clear.

Good Layout Example--Week 12

I thought this was a unique and effective layout for a magazine article!

Working w/ Photoshop & Illustrator--Week 10

1. Use the same size file in both Photoshop and Illustrator when beginning a project.
2. Updates in Photoshop will automatically update in Illustrator but not always vice versa.
3. Conquering the pen tool will make designing much easier.
4. Editing in Photoshop can be tricky. Smart Objects are layers that contain image information from raster or vector files. They allow you to perform nondestructive editing to your layers.
5. You can create a set of actions in both Photoshop and Illustrator. By saving and organizing an action, you can refer back to it and, in seconds, the programs create what took you much longer to initially create.

Bonus--Personal Logo

Logo w/ Text & Symbol--Week 9

This Chanel logo uses both text and the company's symbol. The brand always uses this font, which reflects the line's classic, simple and elegant designs. The interlocking C's are recognizable and often used as a single logo without the CHANEL text. I think that a company that can take text--especially something as simple as two interlocking letters--and transform it into a universally recognizable logo is obviously doing something right!